To Strengthen Joop! Homme Wild 1 year after launch and gain additional markets share with women to ultimately boost franchise sales.
The interactive video personality test is a web-based interface, accessible via mobile, and hosted under the joophommewild.com domain. It is featured on the Joop! Homme Wild page and on the Facebook Page.
Six questions on the subject of seduction, set up with videos. At the end of the test the results are presented in videos that explain the three possible profiles: each woman’s profile is defined in connection to her relationship with bad guys.
• Facebook
• You Tube
• Interacrive quiz.
• Banner ads
Personality Test.
Are you Wild at Heart? The Quiz is a sequence of 6 fun questions. Arriving at the end of the personality test, girls can watch their Video Profile result: You’re Sexy Wild, Sweet Wild or Naughty Wild!
They are then invited to enter a sweepstakes to try to win Wild Kits to find out how wild they are. Each question is a video using out takes of the TV Commercial and BHS footage presented with with an A, B C option.
MOBILE & TABLET
To enter the competition, they need to like the Joop! Homme Fragrances page (social recruitment) and fill in a simple form including their email address (data capture).
Giff animations replaces video for Mobile and Tablet.
