As a selected designer for 'Brands for the People.com’, I pitched on the identity for Real Whistler Living by Denise Brown.
The Brief required a desire for a Progressive, Optimistic, look that would to bring values and altruism to real estate.
Tag line -"The Real Riches in Life”
With this tagline and brand positioning it was important to drawn on the natural, down to earth side of the brand using a strong photographic palette to illustrate the many riches life in Whistler has to offer while avoiding the cliche images of real estate.
